Epson asked us for a social led campaign that would show existing fans in Europe the things that make Epson special, like their heritage, global reach, and passion for innovation - quite a lot to get across, given the language barriers. Our solution was a short film celebrating 10 things most people didn’t know about Epson. By flexing their brand guidelines we were able to create a highly distinctive illustrative style that delivered bags of personality, but still easy to translate.
- creative direction
Hitting the target and then some
Our films nailed Epson’s target of 5k views for each one of their European territories. Epson liked it so much they used it at a conference in Asia to showcase best practice in audience engagement.