J&K Confectionary is a family brand who are experts in their field. They needed to know how to fully communicate their passion for their industry in a way that would resonate with their internal team and the commercial directors of major UK retailers in a competitive market.
- Tone of Voice
- Custom Photography
The new J&K Confectionery - The Expert Collective.
“We are a collective of specialists - experts within our fields. Utilising our experience and network to create successful results for our customers. Driving together towards achieving those unlimited possibilities.”
A brand built on trust
We helped them with bespoke photography that heroed both the product and the people behind the brand. Their team photography was both approachable and professional, showcasing individual personalities who are all experts in their field. Brand colours were carried throughout using a bespoke filter in post-production to create cohesion between this parallel. It was an opportunity to bring different disciplines, textures and expertise together through photography that truly represented the collective, like a mix of fine ingredients.
A clients first website
We identified the audiences we were talking to, the services and products they offer and the role of the new website in their ongoing marketing strategy. Insight gained through the brand work was continued through an initial briefing and workshop, to develop a sitemap and wireframes.
We developed wireframes to give a structural view of the website and communicate how users flow through it, ensuring all expected journeys and conversions were catered for. Content really is king so we worked with J&K to deliver all of the required copy in tandem with the wireframes development. Our copywriter, who was engaged throughout the branding work, delivered all the website copy to fully bring to life the new branding and tone of voice on the website.
Custom through and through
Collated feedback was actioned across all project stakeholders before we implemented a robust, easy-to-use WordPress website.
A number of enhancements have been made since the launch to optimise animations for older devices and finesse mobile layouts to deliver a best-in-class end product for their sector. See their finalised site here: jkconfec.co.uk