The Power is in Your Hands with Peazi
Peazi is order and pay app for hospitality venues - from bowling alleys to bistros and everything in between. Peazi makes ordering food and drink really, really easy, but it needed a brand identity, tone of voice and web design that brought them to life. Peazi came to us ahead of COVID but it was a timely idea, considering the new normal we live in. However, it meant that there was also a sudden increase in competitors so it was more imperative than ever that they had a unique brand identity and tone of voice that stood out from the rest.
WHAT WE DID
Tone of Voice
Energising the Peazi Brand
Peazi offer a personalised experience for both their B2C and B2B customers and therefore we made our focus the ‘power in your hands’ and brought the international sign of calling the waiter to life. This became their brand marque and injected some personality.
This unique brand mark, bold and bright colour palette and expressive, agile brand style is extremely distinctive amongst their competitors.
Their tone of voice needed to be as straightforward as their app but with a personal touch that excited their customers about food and drink. We’ve added unique northern charm in the ‘Order, Eat, Pay, Bounce’ strapline.
We created the technology for Peazi over a number of years, we had no idea how relevant it would be to 2020 and the reopening of bars and restaurants. Because we have refined the technology we are confident we have the best ordering App out there, together with the strong brand Creative Spark have created we hope to turn around the fortunes of many businesses that have lost out due to lockdown. Peazi is easy to use and offers customers the reassurance of socially distancing ordering. Welcome to the new normal!