Solsken
![Solsken Header](https://creativespark.co.uk/wp-content/uploads/2022/07/solsken-header-600x334.jpeg)
Parfetts have never before sold own-label products but with sales seeing a huge increase since COVID, now felt like the perfect time to set themselves apart and push forward to encourage continued growth going forward.
- Naming & Trademarking
- Branding
- Bespoke Illustration
- Packaging Design
- Artwork
Creating the brand
Beginning with market research and a full audit of the sector we wanted to create something that competed with the likes of Koppaberg and Rekordelig, not a copy-cat version of the two. We wanted to create a feel-good brand that felt premium but accessible too. The name - Solsken - really set the creative up from the outset. Solsken, the Swedish name for sunshine encapsulated everything we wanted this brand to stand for - good times, summer days, long evenings and gathering with friends until the sun goes down.
![Solsken Animation](https://creativespark.co.uk/wp-content/uploads/2022/07/Solsken-Animation-600x375.gif)
Setting ourselves apart
Setting ourselves apart from the big brands, we created bespoke illustrations for the bottles and cans using freehand pencil and watercolours to add to the free-spirited but crafted nature of the product. This creative was then developed to work two flavours - Strawberry and Lime and Mixed Fruits - across bottle labels, cans and boxes.
![Solsken Posters](https://creativespark.co.uk/wp-content/uploads/2022/07/Solsken-Posters-1-600x375.png)
![Solsken Can Line](https://creativespark.co.uk/wp-content/uploads/2022/07/Solsken-Can-Line-600x375.png)
![Solsken Can SL V1](https://creativespark.co.uk/wp-content/uploads/2022/07/Solsken-Can-SL-V1-600x375.jpeg)
![Solsken Can Stage V1](https://creativespark.co.uk/wp-content/uploads/2022/07/Solsken-Can-Stage-V1-600x375.jpeg)
![Solsken Boxes](https://creativespark.co.uk/wp-content/uploads/2022/07/Solsken-Boxes-600x375.jpeg)
![Solsken Cans](https://creativespark.co.uk/wp-content/uploads/2022/07/Solsken-Cans-600x291.jpeg)