Creating a standout premium Swedish cider brand for Parfetts
Parfetts have never before sold own-label products but with sales seeing a huge increase since COVID, now felt like the perfect time to set themselves apart and push forward to encourage continued growth going forward.
WHAT WE DID
Naming & Trademarking
Creating the brand
Beginning with market research and a full audit of the sector we wanted to create something that competed with the likes of Koppaberg and Rekordelig, not a copy-cat version of the two. We wanted to create a feel-good brand that felt premium but accessible too.
The name – Solsken – really set the creative up from the outset. Solsken, the Swedish name for sunshine encapsulated everything we wanted this brand to stand for – good times, summer days, long evenings and gathering with friends until the sun goes down.
Setting ourselves apart
Setting ourselves apart from the big brands, we created bespoke illustrations for the bottles and cans using freehand pencil and watercolours to add to the free-spirited but crafted nature of the product.
This creative was then developed to work two flavours – Strawberry and Lime and Mixed Fruits – across bottle labels, cans and boxes.