Tree Accountancy

Giving the ambitious Tree Accountancy room to grow
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Tree Accountancy are a Growth Accountancy firm based in the heart of Castlefield, Manchester. We named and branded Tree over 10 years ago and brought the client’s vision alive. However it was time for a refresh and we needed to realign their strategy to fit with their growth plans and their offering.

  • Brand strategy
  • Branding
  • Digital Design
  • Website Development
  • Marketing
  • Social
  • Illustration
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The Spark

As a client of Tree ourselves, we had first hand experience and understanding of their team and their way of working. This gave us some great insight - knowing what they excel in and want they want to be known for. This was and still is, being a Growth Accountant. Tree are more than just an accountant, they are a trusted partner dedicated to helping their customers reach their business goals together.

We kept our original illustration style as it gave Tree a unique look and differentiated them from their competition. However, we updated this by developing a simple, bold and stylised illustration style that could be flexible across all channels and successfully communicate both their individual services and campaigns alike.
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Growing the Brand

We developed the colour palette to bring more variation and warmth to the brand and used a Serif typeface with a friendly rounded feel to give the brand a professional but approachable look.

We also created a bank of illustrations that were then rolled out and used across all Tree’s channels and marketing literature.
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In Summary

The rebrand and marketing strategy has enabled Tree to now drive new content online and build a growing following on LinkedIn.
The new website has enabled Tree to showcase more of their services, generating leads and more client up-selling opportunities and loyalty.
Finally, it has allowed Tree to really elevate themselves as a Growth Accountancy with a unique identity and website that highlights their services in an engaging and digestible way.
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