Tree Accountancy
![Tree-Header](https://creativespark.co.uk/wp-content/uploads/2022/05/Tree-Header-600x316.jpg)
Tree Accountancy are a Growth Accountancy firm based in the heart of Castlefield, Manchester. We named and branded Tree over 10 years ago and brought the client’s vision alive. However it was time for a refresh and we needed to realign their strategy to fit with their growth plans and their offering.
- Brand strategy
- Branding
- Digital Design
- Website Development
- Marketing
- Social
- Illustration
![Tree-Content_8](https://creativespark.co.uk/wp-content/uploads/2022/05/Tree-Content_8-600x333.jpg)
The Spark
As a client of Tree ourselves, we had first hand experience and understanding of their team and their way of working. This gave us some great insight - knowing what they excel in and want they want to be known for. This was and still is, being a Growth Accountant. Tree are more than just an accountant, they are a trusted partner dedicated to helping their customers reach their business goals together.
We kept our original illustration style as it gave Tree a unique look and differentiated them from their competition. However, we updated this by developing a simple, bold and stylised illustration style that could be flexible across all channels and successfully communicate both their individual services and campaigns alike.
![Tree-Content_4-](https://creativespark.co.uk/wp-content/uploads/2022/05/Tree-Content_4--600x333.jpg)
Growing the Brand
We developed the colour palette to bring more variation and warmth to the brand and used a Serif typeface with a friendly rounded feel to give the brand a professional but approachable look.
We also created a bank of illustrations that were then rolled out and used across all Tree’s channels and marketing literature.
![Tree-Content_11](https://creativespark.co.uk/wp-content/uploads/2022/05/Tree-Content_11-600x333.jpg)
In Summary
The rebrand and marketing strategy has enabled Tree to now drive new content online and build a growing following on LinkedIn.
The new website has enabled Tree to showcase more of their services, generating leads and more client up-selling opportunities and loyalty.
Finally, it has allowed Tree to really elevate themselves as a Growth Accountancy with a unique identity and website that highlights their services in an engaging and digestible way.
![Tree-Content_9](https://creativespark.co.uk/wp-content/uploads/2022/05/Tree-Content_9-600x333.jpg)
![Tree-Content_10](https://creativespark.co.uk/wp-content/uploads/2022/05/Tree-Content_10-600x333.jpg)
![Tree-Content_1](https://creativespark.co.uk/wp-content/uploads/2022/05/Tree-Content_1-600x333.jpg)
![Tree-Content_6](https://creativespark.co.uk/wp-content/uploads/2022/05/Tree-Content_6-600x333.jpg)
![Tree-Content_7](https://creativespark.co.uk/wp-content/uploads/2022/05/Tree-Content_7-600x333.jpg)