Westex Flooring

Championing colour, choice and excellence
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Westex Flooring are are a carpet and LVT manufacturer who specialise in a huge ranged of premium coloured carpets back by their quality guarantee. We have helped them to revolutionise their online presence by getting under the grips of their customer needs and how modern consumers choose their perfect flooring.

  • Customer Insight
  • User Experience Design
  • Conversion Optimisation
  • Wordpress Development
  • Custom Application Development
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Developing a colourful user experience

Colour is a driving factor in the decision making process when deciding on a new carpet, but the Westex website didn’t have this front and centre.

So we completely reimagined the website experience to champion the range of colours on offer, still fully supported by the technical and trust content that helps each customer to decide on Westex Flooring.

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Interactive wireframes and design work allowed us to explore and play with this user experience to ensure we reached this perfect balance. These prototypes were utilised by the Westex team and their retail partners, ensuring not only the best end customer experience but also the supporting the development and strengthening of retail relationships for the business.

The website user experience we developed truly supports the business in helping their customer find the perfect carpet, while communicating the benefits that comes from the purchase of a Westex carpet and the guarantees they are proud to offer.

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A website built to engage & convert

We are experts in the implementation of enterprise level WordPress websites that take the best parts of WordPress including its rich plugin community, and combine this with a finely crafted bespoke theme and custom functionality through our development methodology.

Achieving this balance has taken us years of practice in avoiding the pitfalls of excessive plugin use, or rigid expensive bespoke platforms that cannot flex or adapt to changes when required.

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The website build for Westex is one of our best examples here, fusing a completely bespoke look and feel and custom sample ordering functionality on the front end. With a pre-existing visualisation, data collection, and retailer functions; that are fully integrated into our customer experience.

The end result is an easy to maintain and powerful website that has supported a number of changes in products and evolution in how the brand wanted to communicate to end customers, retailers, and commercial clients.

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