To create a single brand identity that would unify a divided company
Join everything together from A to Zen…
ZenOffice needed a new brand to unify a company with many working parts.
A period of expansion had left the company with several new businesses, but a disjointed internal culture. They turned to us to bring everything into alignment and make individual teams feel part of a greater whole. After conducting research, workshops and strategy sessions, we condensed their entire brand essence down to one proposition: “beyond office supplies.” After that everything from A to Zen, from brand guidelines, to a new tone of voice, brochure illustrations, campaigns, launch animations and even colourful van wraps, slotted into this narrative of moving beyond, onwards, forwards to greater things.