Client: DeliveyApp
Year: 2023
Brief: Video
The challenge
Having just delivered the new strategy and identity for DeliveryApp, the next stop was getting it out there into the world.
As a challenger taking on some big names in the delivery sector, a standard launch video wasn’t going to cut it.
We needed something with personality, humour and enough impact to introduce the new brand properly.
Our approach
We developed a 60-second launch film built around one simple idea. DeliveryApp’s people are the best of the best, so who better to put them through their paces than investor and brand ambassador Rio Ferdinand?
The training day concept saw Rio make an unexpected appearance as the new guy at DeliveryApp HQ, putting customer service teams, drivers and office staff through their paces.
To get the humour right, we brought in BAFTA-winning Car Share writer Paul Coleman, and teamed up with Dead Pixel to bring the whole thing to life.
The result
A funny, fast-paced launch film that gave the new DeliveryApp identity a personality from day one.
More importantly, it turned a brand launch into something people might actually want to watch. Always handy.
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