Brands are a bit like cars. Even if they’re built to last, they still need a tune up now and then. And sometimes a completely new engine. Brand repositioning is an essential part of making sure your brand and your business are working in harmony. Gradual and natural evolutions across things like your audience’s behavior or business model can easily throw things out of whack.
We like nothing more than getting a brand back to full capacity. From giving the existing brand a careful audit to see what’s broke and what isn’t, to breathing new life into old values, or just making the odd strategic tweak, we’ve delivered brand repositioning across a wide range of sectors. If your brand is no longer fit for purpose, we can give it the expert revamp it needs to resume its rightful place in your customers’ minds.
Here's some of our latest branding projects
With the business going from strength to strength, we wanted to invest back in the brand to ensure we delivered the best possible experience for our customers. Spark were the natural choice with their expertise in both brand and UX to take us to the next level, and the results speak for themselves. A great success!