Marketing campaigns are a lot like buildings, in our experience. If you stick to the blueprints you can construct something extraordinary that exceeds the sum of its parts. The trick is starting with the right blueprint.
By working closely with your team we’ll gain a detailed understanding of your objectives and audience, using relevant research and insights to define the budget and KPIs with which we’ll measure success.
This provides us with the platform on which to create your campaign blueprint. By pinning down the timeline and techniques we feel will deliver the best results, we’ll present you with a broad, channel-neutral approach ready to run with – remaining open-minded, forward thinking and channel-neutral at all times.
Once you’re happy, we’ll set our creative teams to work, conceptualising and designing the campaign assets you need to roll out. And as everything takes shape, we’ll manage the process and report back to you, ironing out any creases and making sure the blueprint is followed to a T.
Here's some of our latest marketing projects
We are really proud of the ‘Work of art for worktops’ campaign. The beautiful photography sets us apart from our competitors and positions our kettle as an extremely desirable kitchen appliance. We are very pleased with the response to the campaign and we can’t wait for the next phase. In addition, feedback from our buyers was that they haven’t seen a campaign like it before from Russell Hobbs, let along our competitors.