_{M Collection}

M Collection is an apparel brand created exclusively for the Manchester United Megastore. As the club’s casual, non-sportswear fashion line, the M Collection was very much aimed at the more style-conscious United follower of fashion. Our brief was to create an exclusive and bespoke brand for the M Collection. As this range would be sold exclusively at the Megastore, we had to create a destination brand that would encourage purchases on non-match days.