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MyProtein

When The Hut Group launched their new slow release protein product PhaseTech™, they asked us to produce a video explaining the amazing new technology involved.

WHAT WE DID

Video

Advertising

Part of their My Protein range, PhaseTech™ combines some of the industry’s most heavily-researched performance ingredients with unique cutting-edge, phased-release activation beadlets that continue boosting your body with nutrition over a sustained period.

Clever stuff. Which meant we needed something equally clever to demonstrate that process on film.

To mimic the slow release technology we decided on ultra slow motion. Using the Phantom Flex 4k, we created a dynamic image of a human figure comprised entirely of beadlets shot at 500fps.

It looked phenomenal. And shooting at this speed allowed us to pull extremely large resolution stills for use across the rest of the campaign.

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