Creative Spark has been a great company to work with. They have provided their expertise and creativity across various areas to deliver multiple high-end CGI & Hero videos alongside the website they created.
Reisser Crate Mate
Revolutionising tool storage with a click
Reisser, the wood screw and tool experts, spotted an opportunity to expand their offering to their existing and highly engaged trade audience. Through their extensive knowledge of the category, their existing customers' pain points, and vigorous internal testing, the market-leading ‘Crate Mate’ product innovation was born.
- Video
- Photography
From pain points to perfect solutions
It was a clever storage system designed to help organise and transport tools and equipment, helping tradespeople get the job done more efficiently.
Reisser’s internal marketing team needed a campaign toolkit featuring targeted imagery and video that could be used across digital marketing platforms to speak to a number of trade audiences and clearly communicate the reasons why the Crate Mate was a smart business choice.
Crafted for trades, built for tough jobs
While there were other storage solutions on the market, Reisser had the advantage of insight from the tradespeople who worked with their products daily. They also created this product over time, ensuring its robust nature would be fitting for heavy labour environments.
We identified that the box would have the greatest appeal to plumbers, joiners, and builders. We set ourselves the challenge to engage and excite by using these trades to tell the story of how the Crate Mate can make day-to-day work life better, easier, and more productive within our assets.
When everything just clicks
The guiding proof point was the flexibility of the system. You can stack multiple toolboxes together to create a completely bespoke solution depending on your individual and trade needs.
This led us to the creative proposition ‘Somethings just click,’ which highlighted the virtue of the click system and served as a memorable device that could be executed both visually and in sound design. It was a simple, but effective statement that captured the most salient points.
Making Crate Mate unforgettable
The hero campaign asset was a 60’’ AV that told the story of three tradespeople from the identified key audiences. We took a look into their day-to-day work life and challenges, such as travelling upstairs with heavy tools, navigating through uneven building sites, and more. The Crate Mate is up to any challenge and can solve many issues related to organisation, getting onto the site with ease, and standing up to the test with its durability.
In addition to telling a compelling narrative, the video treatment was smartly executed to further emphasise the benefits. The unique editing style, with modular images and split-screen techniques, demonstrated the advantages of the modular and stacking toolbox. The click within the music and sound design was a real earworm that aided memorability of the click system.
A campaign to elevate and engage
The campaign toolkit empowered the internal marketing team to stretch their capabilities with a suite of polished assets that allowed them to test new channels such as YouTube pre-roll, along with their usual digital marketing mix. The video was a standout showpiece that gained impact at exhibitions and shows, all helping to elevate Crate Mate to be seen as a market leader in the D2C space.
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