Asset 1

Swan Buildings, 20 Swan Street
Manchester, M4 5JW

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The Job

To create a website for Le Grand Depart to attract visitors before, during and after race day.

The Spark

Design a digital tour de force for the Tour de France


"We enjoyed working with the Spark team as they have a genuine passion for our business and have successfully used their knowledge in user experience and digital innovation to bring some great ideas to life."

Vikki Harrison

Head of Marketing at Welcome To Yorkshire

In Summary

With Yorkshire hosting Le Grand Départ, it needed an event site that measured up.

Welcome to Yorkshire had a big job on their hands. With the Tour De France setting off in England, Yorkshire no less, for the first time, they needed a website that did the event justice. In response, we designed a scalable site that not only connected with a diverse audience, but also displayed essential race data in an engaging way. Phase 1 featured an interactive map, and users could swap between photographic and social media views via real-time Instagram feeds. Phase 2 provided everything from traffic information to details on where to find the nearest toilet. The results were immediate: growth of 22,000 views a day, a staggering increase in traffic by 1,987% on launch day.

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