To create a website for Le Grand Depart to attract visitors before, during and after race day.
Design a digital tour de force for the Tour de France
With Yorkshire hosting Le Grand Départ, it needed an event site that measured up.
Welcome to Yorkshire had a big job on their hands. With the Tour De France setting off in England, Yorkshire no less, for the first time, they needed a website that did the event justice. In response, we designed a scalable site that not only connected with a diverse audience, but also displayed essential race data in an engaging way. Phase 1 featured an interactive map, and users could swap between photographic and social media views via real-time Instagram feeds. Phase 2 provided everything from traffic information to details on where to find the nearest toilet. The results were immediate: growth of 22,000 views a day, a staggering increase in traffic by 1,987% on launch day.