Hallucination Vs Truth: The Realities of AI Hallucinations If you’ve not heard this term already, it refers to “a confident response by an AI that does not seem to be justified’... Industry Insights
My Journey To Spark: Emillie Watson Tell us a bit about who you are and what you do at Spark? I’m Emillie, and I’ve been at ‘Spark’ almost 3... Our Team
Spark Inside Out Sparks ‘Inside Out’ Away Day As you may have seen on our socials, we had a fabulous team away day earlier this month.... Spark Our Team
My Journey To Spark: Kate Rabjohns Tell us a bit about who you are and what you do at Spark? I’m Kate, Junior Designer at Spark. I’ve been here... Our Team
Spark repositioning WHY? After 20 years of running Spark and working to different business strategies, we wanted to define the next 10 years in terms... Spark Branding Our Work
My Journey To Spark: Charlotte Wand Tell us a bit about who you are and what you do at Spark? I’m Charlotte, the Ops & Finance Manager at Spark.... Our Team Spark
My Journey To Spark: Ryan Spence How did you get into this industry? I’ve always been interested in art and design, especially doodling - one of my earliest memories... Spark Our Team
Industry Snapshot: Is AI a threat to the creative industries? AI has certainly come a long way since its inception but remember it isn’t AI taking people's jobs, it’s the humans who use... Industry Insights
Honest words from a working mum 20 months ago my little girl, Matilda, came into the world. I’ll spare you the details of the long labour, the rollercoaster of... Industry Insights
