Ryan Lochte: a brand ambassador out of his depth What the swimmer’s Olympic-sized misstep says about the world of corporate sponsorship. It’s the Olympic story running away with itself. USA swimmer... Branding
Academic vs Real World Design University; a time for personal development, new friends, and preparation for the working world. Or so I thought. The first two, in my... Design
Spark to the rescue... We can finally reveal something we’ve been working on over the last few weeks. Something of a labour of love, we’ve recently been... Our Work
Master of all trades: the rise of master brand marketing You may have noticed a few adverts on TV recently that don’t really seem to be advertising anything at all. McDonalds isn’t advertising... Branding
We’ve got ‘Beer Day Britain’ in the can... Today is Beer Day Britain, so what better time to reveal our new can design for one of our favourite clients, the Manchester... Our Work
On the prowl at OFFF Fest... Last week our newly minted Deputy Creative Director, James O’Connell, was sent to Barcelona. He was there to sunbathe and indulge himself attend... Industry
Reality Check: The rise and rise of VR First in our takeover series, our developer Luke Gosling takes a quick look into the world of Virtual Reality. Virtual Reality headsets are... Industry
Ministry of Sound lose their heads to house We have had a long and productive relationship with Ministry of Sound over the last couple of years. That meant when they came... Our Work
SparkTV - Reflections of an Ad Man With more than 30 years’ in the industry, Ralph Marra (father of our venerable Creative Director, Neil) knows a thing or two about... Advertising
