Whether it’s a brand, insight, digital, advertising or motion project, our approach is always to detangle: pulling confusing issues apart to get to a single, simple, easily-understood idea.

DISCOVERY

We get under the skin of your brand and learn your requirements

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DEFINITION

Define the brief and scope of the project

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DEVELOPMENT

Work with you to develop concepts into finalised solutions

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Branding

Whether it’s a brand, insight, digital, advertising or motion project, our approach is always to detangle: pulling confusing issues apart to get to a single, simple, easily-understood idea.

Discovery

Immersion

  • Review existing assets
  • Distill existing insights

Research

  • Competitor analysis
  • Market insights
  • Customer conversations
  • Best practice inspiration (in and  out of sector)

Workshop

  • Stakeholder engagement
  • Staff conversations
  • Investigative exercises
  • Visions of success / KPIs

Scoping

  • Phased requirements
  • Mandatories vs Nice-to-haves

Definition

Audience

  • Persona development
  • Calculating scale of opportunity
  • Locating the audience (on-and offline)

Brand planning

  • Proposition development
  • Mission, Vision, Values development
  • Brand architecture mapping

Development

Brand identity

  • Name exploration
  • Tone of voice rules and execution examples
  • Creative routes
  • Logo development
  • Brand style
  • Brand guidelines
We’ve long been admirers of Creative Spark so they were first choice when it came to pitching for our hospitality rebrand. The team delivered an excellent brand in Prime Experience, but the journey didn’t stop at a logo. We gained an insight into, and new understanding of, our business that will become invaluable as we continue to grow hospitality at the world’s second busiest venue.

Digital

We always work to put UX at the heart of our digital methodology, ensuring the user’s digital brings your brand concept to life on mobile, desktop or beyond.

Discovery

Immersion

  • Review existing assets
  • Distill existing insights

Research

  • Competitor analysis
  • Market insights
  • Customer conversations
  • Best practice inspiration (in and  out of sector)

Workshop

  • Stakeholder engagement
  • Staff conversations
  • Investigative exercises
  • Visions of success / KPIs

Scoping

  • Phased requirements
  • Mandatories vs Nice-to-haves
  • Metrics for performance management
  • Management methodology (e.g. agile)

Definition

Audience

  • Persona development
  • Calculating scale of opportunity
  • Locating the audience (on-and offline)

Content

  • Content strategy
  • Calculating scale of opportunity
  • Roadmap of content creation

IA and UX

  • Site map
  • User journey mapping
  • Funnel analysis (where applicable)
  • Interactive wireframes

Development

Creative

  • Design concepts
  • Application
  • Review against UX
  • Top level content population
  • Style sheets (where applicable)

Content

  • 30 day warranty
  • Hosting
  • Ongoing maintenance contracts

Build

  • Functional spec
  • Frontend development
  • Interactive HTML style sheets (where applicable)
  • Backend integrations
  • Content population (where applicable)
  • Testing
  • Administration training
Creative Spark were brilliant creative partners. They helped us transform our new brand into an engaging digital experience for our customers.

Campaign

Built on a single, cohesive idea, our conceptual work aligns with your strategic goals, meaning we can create perfectly targeted advertising that makes people take notice.

Discovery

Immersion

  • Review existing assets
  • Distill existing insights

Research

  • Competitor analysis
  • Market insights
  • Customer conversations
  • Best practice inspiration (in and  out of sector)

Workshop

  • Stakeholder engagement
  • Staff conversations
  • Investigative exercises
  • Visions of success / KPIs

Scoping

  • Phased requirements
  • Mandatories vs Nice-to-haves

Definition

Audience

  • Persona development
  • Calculating scale of opportunity
  • Locating the audience (on-and offline)

Campaign planning

  • Proposition and narrative
  • Messaging
  • Creative territories

Channels

  • Paid, Earned and Owned
  • Platforms within ‘attract’, ‘engage’ and ‘convert’ cycle
  • Expected reach
  • Engagement mechanisms / Messaging

Development

Creative

  • Route development (pen scamps)
  • Creative lines and art direction
  • Digital mock-ups
  • Final execution

Rollout

  • Multi-channel application
We tasked Creative Spark with creating a destination proposition for Haydock Racecourse as well as a suite of creative collateral for The Jockey Club. Their work continuously hit the brief and supported our business aims to drive both awareness and conversion across leisure and hospitality.

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